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Extended documentation and performance logs from the studio.
Astro vs React for Marketing Sites: Why We Switched (And You Should Too)
React and Next.js are overkill for most marketing sites. Here's why Astro gives you faster load times, better Core Web Vitals, and higher conversion rates, without the complexity.
Read articleTickets vs Retainers: The Smarter Way to Budget for Support
Retainers lock you into monthly fees you don't always use. Fernside's ticket-based support lets UK SMB founders pay only for actual work, no wasted budget.
Read articleSimple Ways to Measure if Your Landing Page Worked
Practical metrics and methods to measure landing page success without complex analytics. Learn what SMB founders should actually track post-launch.
Read articleWhy Icy Colour Palettes Convert Better Than You'd Expect
Cool, muted colour palettes outperform bright, busy designs for SMB website conversion. Here's the psychology and data behind monochrome sophistication.
Read articleHow to Brief Your Web Studio So They Nail It First Time
SMB founders' guide to briefing web design studios effectively. Clear prep work avoids misunderstandings, scope creep, and costly revision rounds.
Read articleTranslating Your Brand Pack into a Calm, High-Converting Site
Turn your brand guidelines into a conversion-focused website that feels unmistakably yours, without the visual clutter.
Read articlePricing a Website Project When You're a Team of One
Solo founder budgeting for a professional website? Learn what drives UK web pricing, hidden costs to expect, and when fixed pricing beats hourly rates.
Read articleWhen to Add Fernside CMS (and When a Static Site Is Enough)
Decide when your SMB website needs a CMS and when static simplicity wins. Practical decision framework for choosing between Fernside CMS and static sites.
Read articleHow We Keep Studio Sites Fast on Cloudflare Pages
Fernside's technical approach to fast marketing sites: Astro, Cloudflare Pages CDN, and minimal JavaScript for superior conversion rates and Core Web Vitals.
Read articleLaunch Sprint Checklist: Everything You Need in 48 Hours
Complete Launch Sprint preparation guide for SMB founders. Smart prep in 48 hours leads to a high-converting one-page website delivered in just 5 days.
Read articleYour Contact Form Is Quiet, Here's the Diagnostic Checklist
Diagnose why your SMB contact form isn't generating enquiries. Follow this step-by-step checklist to fix common conversion issues and boost submissions.
Read articleBuilding a Lead Magnet Without Adding Another Platform
Build effective lead magnets on your website without third-party platforms. Use existing infrastructure to deliver focused value that converts prospects.
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