Build a Simple Scorecard for New Website Launches

You don’t need another complicated analytics stack to see if your new Launch Sprint or Studio Site is working. A focused scorecard keeps everyone aligned without bloating your toolkit.

Track the metrics that matter

1. Qualified visits: how many people reached key pages such as /services/lander, /services/full-site, or /contact.
2. Conversion events: completed forms, booked calls, or downloaded resources.
3. Lead quality: short notes from each enquiry (budget, timeline, fit).
4. Site health: load time snapshots and uptime checks post-launch.

Build the scorecard

1. Use a single spreadsheet or doc shared with your team.
2. Reserve one row per week for the first month, then switch to monthly.
3. Add a notes column so you can log campaigns, copy changes, or CMS edits.

Review cadence

1. Weekly: catch any UX issues or broken links fast.
2. Monthly: align the data with sales feedback to see if message and market match.
3. Quarterly: compare against previous launches and decide which pages deserve optimisation tickets.

Tie insights to action

1. If visits rise but conversions stall, tweak hero copy or CTA placement.
2. If conversions look healthy but lead quality dips, revisit your FAQ or pricing transparency.
3. When content updates ship through Fernside support, log the date so you can attribute changes accurately using analytics.

Keep it lean

Once the scorecard becomes second nature, hand it to a teammate with the website playbook so reporting doesn’t rest on one person.

Want Fernside to set it up?

Every week without proper tracking is a week of lost insight into what’s working and what’s not. Every project includes baseline analytics wiring, and we can craft a custom scorecard or dashboard that mirrors your goals.

We only take on a few projects each month — check availability and we’ll confirm your earliest slot within 24 hours.