Website doesn't explain what you do? If they have to guess, they go
Clever strapline. Nice photo. No idea whether you fix boilers, do accounts, or sell sofas. Strangers decide in seconds. We make the offer obvious, then we make it easy to get in touch.
You know what you do. The site was written by someone who also knows. The visitor does not. 'Solutions for modern living' is not a service. 'Boiler repair in Derby. Call today' is.
This is not a branding workshop. It is saying the thing, showing who it is for, and putting the next step where a thumb can hit it.
How we solve it
Proven solutions to fix site doesn't explain you
Say it in one line
What you do, who for, where. At the top. Not after a paragraph about your journey.
Show the work
Jobs, reviews, the towns you cover. Proof beats adjectives.
One obvious next step
Call, form, or book. Not four buttons competing. Not 'learn more' to nowhere.
Industries we help with this
Same problem shows up in these trades and professions. The fix is the same idea. built around how you actually work.
Same cluster
Website. Related problems, one step up or down.
Show the homepage to someone who does not know you
If they cannot explain the business, we should talk. Send the URL. We will be honest.