Add a New Service Without Rebuilding Everything

Your offer shifts. Maybe you introduce a workshop, advisory sprint, or managed engagement. Rather than rebuilding the entire site, layer the new service into your existing system.

Start with positioning

• Clarify who the service is for and how it differs from existing options like the Launch Sprint (£750) or Studio Site builds (from £2,400).
• Decide whether it’s an upsell, downsell, or lateral path.
• Outline the outcome in one sentence before you write any copy.

Slot it into current layouts

1. Services overview: add a new card with a punchy title, short description, and CTA.
2. Detail section: duplicate a proven section pattern and customise the content.
3. Testimonials: reuse proof from relevant clients to support the new offer.

When to add a dedicated page

• The service includes its own process or deliverables.
• You plan to run campaigns pointing to a unique URL.
• You need SEO headroom for a distinct keyword.

Keep messaging tight

Follow a simple structure:

Headline: outcome and audience
Intro: why now
Section 1: who it suits
Section 2: what’s included (bullets)
Section 3: next steps with CTA to /contact

Update supporting assets

• Adjust navigation labels once the service sticks.
• Sync proposals and onboarding decks with the new language.
• If you manage copy through the Fernside CMS, create an entry for the service so you can tweak it later.

Need implementation help?

We can design, code, and launch the new section (or full page) while keeping performance sharp. Send the brief and we’ll fold it into your ticket queue or next Studio Site phase.