Fernside Glossary Web design terms translated
Use the search bar or jump to a letter to find the definition you need. Each term links to a detail page if you want more context.
UX
Above the fold
The portion of a page visible without scrolling. We load your main message and CTA here so visitors understand the offer in seconds.
Read definition →Best practice
Accessibility
Designing and coding experiences that anyone can use. Includes contrast ratios, keyboard controls, semantic HTML, focus states, and screen-reader support.
Read definition →Tech stack
Astro
The static-site framework we build with. It delivers minimal JavaScript, letting marketing sites feel lightning fast while still supporting complex layouts.
Read definition →Conversion
Call to action (CTA)
Buttons or links that prompt action—book a call, download, start a ticket. We emphasise them with consistent language, placement, and colours.
Read definition →Operations
CMS (Content Management System)
Software that lets you edit approved sections without touching code. Fernside CMS offers a safer panel with ticketed support for larger updates.
Read definition →Performance
Core Web Vitals
Google’s performance metrics for load speed, interactivity, and visual stability. We target green scores to keep rankings and conversions strong.
Read definition →Conversion
Conversion rate
The percentage of visitors who complete a meaningful action. Every section we design aims to raise this number with clarity, proof, and simple forms.
Read definition →Operations
Fernside CMS
Our hosted editing environment. Clients can update approved areas while we handle hosting, SSL, uptime, and ticket-based enhancements.
Read definition →Brand
Fernside palette
Our default mix of deep blacks, clean whites, and icy-blue highlights that acts as a base before we layer in each client’s brand colours.
Read definition →Process
Launch Sprint
Fernside’s five-day process for building a high-performing landing page, from strategy and copy to design, build, and deployment.
Read definition →Performance
Lazy loading
Deferring images or videos until they’re in view. This keeps Lighthouse scores high without removing visuals.
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Loom walkthrough
A short screen recording we use to explain deliverables or updates asynchronously so stakeholders stay aligned without extra meetings.
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Wireframe
A low-fidelity blueprint that outlines sections and copy hierarchy before we design the final interface.
Read definition →Operations
Webflow handoff
Documentation we share when replacing a previous builder. It details migrations, updated architecture, and how to request archived assets.
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