Fernside Field Notes

Ideas, frameworks, and practical examples that show how we plan websites, structure messaging, and keep Astro builds fast.

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Launch Sprint Checklist: Everything You Need in 48 Hours

Complete preparation guide for your Launch Sprint. 48 hours of smart prep leads to a high-converting one-page site in ju...

Diagnose why your SMB website contact form isn't generating enquiries. Step-by-step checklist to fix common conversion i...

Create effective lead magnets using your existing website infrastructure. No third-party platforms, just focused value t...

Smart internal linking strategies that work even when your SMB website has minimal pages. Boost SEO and user engagement...

Many SMB founders dismiss one-page sites as too simple. Here's why that thinking costs them speed, clarity, and conversi...

Evolve your offer by inserting disciplined sections instead of tearing the site down.