Why Founder Photos Still Matter on Modern Sites

High-performing sites feel personal, even when the palette is calm and minimal. Founder photography places a real person inside the layout so visitors know who runs the show.

Put a face to the promise

• Humanise minimalist layouts. A single portrait paired with tight copy softens bold typography.
• Signal accountability. Prospects book more calls when they know who will email them back.
• Strengthen proof sections. Photos next to testimonials read as evidence, not decoration.

Plan every shot around sections

1. Hero: request a landscape image with negative space so headlines sit cleanly.
2. Process: capture you reviewing notes, sketching flows, or presenting screens.
3. Contact: add an informal shot for the CTA block to reduce friction.
4. Support: show you answering queries so buyers understand how ticketed assistance feels.

Keep production simple

• Book two hours with a local photographer.
• Shoot within the environment you work in—studio desk, coffee shop, client site visit.
• Limit props to items you actually use (laptop, notebook, phone).
• Capture a short video clip while you’re set up; it can become a looping hero accent later.

Put the images to work immediately

• Upload finals into your asset library with descriptive names (hero-founder.avif).
• Give Fernside a download link before your next Launch Sprint or Studio Site engagement.
• Reuse the imagery inside proposals and onboarding decks for consistency.

Ready to refresh your visuals?

Bring your new photography to your next Fernside project. We’ll weave it through the hero, testimonial, and CTA blocks so your site feels as personal as your client calls. Start the conversation.