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Your best proposals already contain the promises, proof, and next steps that close deals. Copy that tone directly into your site so buyers hear the same story everywhere.
Mine the right sections
- Executive summary: becomes your hero statement and CTA.
- Deliverables list: powers your services grid.
- Timeline: turns into the process section with milestone badges.
- Investment notes: inform the pricing block (Launch Sprint £750, Studio Site from £2,400, Fernside CMS £29/month).
- Next steps: mirror your
/contactinstructions so handovers feel seamless.
Keep tone consistent
If proposals are calm and plain-spoken, keep website copy the same. Replace vague adjectives with specifics (“We storyboard the Launch Sprint on day two”).
Update both sides together
- When you win a project thanks to a new proof point, add it to the relevant page.
- If you revise pricing or process, adjust online copy immediately so expectations stay aligned.
- Use the Fernside CMS for quick edits or submit a ticket for larger rewrites.
Benefits
- Prospects arrive on calls already familiar with your approach.
- Sales decks, site pages, and onboarding docs tell the same story.
- Your team spends less time translating between formats.
Need help aligning everything?
We can audit your current proposals, extract the strongest language, and bake it into your next Launch Sprint or Studio Site iteration. Reach out and we’ll map the plan.