Where Video Walkthroughs Earn Their Keep

Video can explain what static copy can’t, but only when it’s short, intentional, and well integrated. Here’s how to use it across Launch Sprint and Studio Site builds.

When to add video

• Demonstrating how your Fernside CMS dashboard works.
• Showing the before/after of a redesign.
• Walking through a deliverable, like a strategy deck or audit.
• Capturing a founder intro when you want tone-of-voice to shine.

Keep the clips lightweight

• Aim for 60–90 seconds.
• Follow a structure: hook → context → walkthrough → CTA.
• Export in modern formats and lazy-load the embed so performance stays sharp.

Placement ideas

• Hero sections: pair a muted loop with the main promise.
• Process pages: add short clips beside each stage to show what happens.
• Resource hubs: embed tutorials explaining how to submit tickets or edit copy.

Accessibility & UX tips

• Provide captions and a text summary under the player.
• Offer a “Download transcript” link for visitors who prefer reading.
• Include static fallbacks (image + CTA) for low-bandwidth sessions.

Track usefulness

Note whether pages with video earn more form submissions or longer time-on-page. If they do, expand the pattern; if not, replace the block with sharper copy.

Need help scripting or embedding?

Fernside can storyboard the clip, handle editing, and embed it within your existing layout. Message us to add it to your roadmap.