Build a Simple Scorecard for New Website Launches

You don’t need another complicated analytics stack to see if your new Launch Sprint or Studio Site is working. A focused scorecard keeps everyone aligned without bloating your toolkit.

Track the metrics that matter

1. Qualified visits: how many people reached key pages such as /services/lander, /services/full-site, or /contact.
2. Conversion events: completed forms, booked calls, or downloaded resources.
3. Lead quality: short notes from each enquiry (budget, timeline, fit).
4. Site health: load time snapshots and uptime checks post-launch.

Build the scorecard

• Use a single spreadsheet or doc shared with your team.
• Reserve one row per week for the first month, then switch to monthly.
• Add a notes column so you can log campaigns, copy changes, or CMS edits.

Review cadence

• Weekly: catch any UX issues or broken links fast.
• Monthly: align the data with sales feedback to see if message and market match.
• Quarterly: compare against previous launches and decide which pages deserve optimisation tickets.

Tie insights to action

• If visits rise but conversions stall, tweak hero copy or CTA placement.
• If conversions look healthy but lead quality dips, revisit your FAQ or pricing transparency.
• When content updates ship through Fernside support, log the date so you can attribute changes accurately using analytics.

Keep it lean

Once the scorecard becomes second nature, hand it to a teammate with the website playbook so reporting doesn’t rest on one person.

Want Fernside to set it up?

Every project includes baseline analytics wiring, and we can craft a custom scorecard or dashboard that mirrors your goals. Reach out and we’ll prepare it alongside your next launch.