Technical SEO

What technical SEO covers

Technical SEO ensures search engines can access, understand, and rank your content. This includes site speed, mobile-friendliness, secure HTTPS connections, clean URL structure, proper redirects, structured data, XML sitemaps, and crawl efficiency.

While content attracts visitors, technical SEO determines whether search engines can find and rank that content. Brilliant writing on a technically-broken site goes undiscovered. Technical excellence with poor content also fails. Both matter.

Core technical SEO elements

Performance: Fast Core Web Vitals scores improve rankings and user experience. LCP, FID, and CLS matter for both algorithms and visitors.

Indexability: Proper robots.txt, sitemaps, and canonical tags guide search engines to valuable content while avoiding duplicates or low-value pages.

Mobile optimisation: Responsive design, mobile-friendly navigation, and fast mobile performance affect mobile-first indexing outcomes.

Security: HTTPS protects visitors and satisfies search engine requirements. Sites without SSL face ranking penalties and browser warnings.

Common technical SEO issues

Slow load times kill rankings before content quality matters. Broken links waste crawl budget. Missing alt text prevents images from ranking. Duplicate content confuses search engines about which version to rank.

JavaScript-heavy sites delay indexing. Complex redirect chains waste authority. Poor mobile experiences harm mobile rankings. Each issue compounds, creating systematic ranking problems.

Monitoring technical health

Google Search Console reports crawl errors, indexing issues, mobile usability problems, and Core Web Vitals performance. Regular monitoring catches issues before they significantly impact rankings.

PageSpeed Insights, Lighthouse, and Screaming Frog reveal additional technical problems. Annual technical audits identify issues that crept in over time.

Technical SEO from day one

We build technical SEO best practices into every site from the start: fast Astro builds, clean semantic HTML, automatic sitemaps, proper meta tags, mobile-first design, and edge hosting. This foundation ensures excellent technical SEO without ongoing work.