Website Performance & Ops
Offer Real-Time Help Without Slowing Your Site
Add live chat to your SMB website without sacrificing performance. Deploy conversational support that keeps page speed sharp and conversion rates growing.
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Website Performance & Ops
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Website Performance & Ops
Tickets vs Retainers: The Smarter Way to Budget for Support
Retainers lock you into monthly fees you don't always use. Fernside's ticket-based support lets UK SMB founders pay only for actual work—no wasted budget.
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Website Performance & Ops
Build a Website Playbook Your Team Actually Uses
Create a website operations playbook that empowers your team to brief updates confidently. Document processes, approval flows, and asset locations.
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Website Performance & Ops
Why Icy Colour Palettes Convert Better Than You'd Expect
Cool, muted colour palettes outperform bright, busy designs for SMB website conversion. Here's the psychology and data behind monochrome sophistication.
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