Fernside Field Notes

Ideas, frameworks, and practical examples that show how we plan websites, structure messaging, and keep Astro builds fast.

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What SMB Founders Get Wrong About One-Page Websites

Many SMB founders dismiss one-page websites as too simple. Discover why that thinking costs them speed, clarity, and con...

Launch new services on your SMB website without a full rebuild. Insert disciplined sections that convert while preservin...

Design pricing pages for bespoke services that anchor value and set clear expectations. Keep pricing transparent even wh...

Authentic founder photography builds trust and lifts conversions on minimalist websites. Ground modern layouts with pers...

Build a simple website launch scorecard that tracks conversions and performance. Monitor the critical signals that prove...

Create a branded resource hub on your website that keeps clients aligned and organised. Centralise guidance, downloads,...

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