Fernside Field Notes

Ideas, frameworks, and practical examples that show how we plan websites, structure messaging, and keep Astro builds fast.

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Offer Real-Time Help Without Slowing Your Site

Add live chat to your SMB website without sacrificing performance. Deploy conversational support that keeps page speed s...

Transform winning proposal copy into website content that converts. Mirror the promises, proof, and next steps that clos...

Discover how a strong brand identity differentiates your small business and builds lasting customer connections. Learn t...

Use video walkthroughs strategically to clarify your offer and boost conversions. Embed purposeful clips that explain wi...

Write website FAQ sections that pre-qualify leads and handle objections. Educate visitors, protect your inbox, and move...

Create a website operations playbook that empowers your team to brief updates confidently. Document processes, approval...

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